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A business, technology, and innovation focused law firm in Dallas, Texas providing patent, trademark, trade dress,
copyright, and trade secret litigation, licensing, prosecution, and other intellectual property counseling
  ECommerce GLOSSARY
5-DAY ADD GRACE PERIOD (AGP)
ICANN allows registrants five (5) days to cancel a domain name registration. Cybersquatters have taken advantage of the AGP to test-drive domain names and pay only for those that are profitable.

BROWSE-WRAP AGREEMENT
An agreement in which the user of a website is purported to accept certain terms of use of the website through the user's mere browsing of the website.

CLICK-WRAP AGREEMENT
An agreement typically found on the Internet or as part of the installation process or use of a software package, application, website, or other electronic media in which a user could be required to affirmatively accept certain terms through the use of a click or series of clicks.

COUNTRY CODE TOP LEVEL DOMAIN (CCTLD)
Domains reserved for and used by a country or territory.

CYBERFLIGHT
The practice of quickly transferring a domain name after learning of a possible dispute. This practice is frequently employed by cybersquatters to avoid an unfavorable ruling.

CYBERSQUATTING
The practice of registering a domain name in bad faith, where the domain name is identical or confusingly similar to a third party’s trademark with the intention of reselling the domain name at an inflated price and ultimately profiting from them.

DIRECT NAVIGATION
Accessing a website directly through the website address bar without the use of, for example, any online search engines or secondary web links.

DOMAIN NAME
An alpha-numeric series of characters that identifies one or more IP addresses.

DOMAIN NAME KITING
The practice of retaining ownership of domain names at no cost by perpetually adding and dropping the domain name registration before the 5-day AGP lapses.

DOMAIN NAME SYSTEM (DNS)
An Internet service that translates domain names into IP addresses.

DOMAIN NAME TASTING
The practice of registering a domain name for a short period of time in order to make use of the 5-day AGP loophole and then receive a refund of the registration fees should the registrant find that the domain name was not lucrative.

DRIVE-BY SPYWARE DEPOSIT
The practice of using common typos of very high-traffic domain names or brands to infect machines and use software to access confidential information from the user’s computer.

DROPPED DOMAIN
A previously registered domain name whose registration was allowed to lapse, whether due to refusal of payment or neglect to pay the renewal fee, and is now available for purchase and registration.

E-COMMERCE
Generally considered to include any buying, selling, offering, or trading of goods and services on the Internet.

EXPIRED DOMAIN
A domain name whose renewal has expired but has not yet been dropped to the available pool for purchase. Some, including cybersquatters, often track “preferred” domain names for their expiration and attempt to register such domain names when they become available.

GENERIC TOP LEVEL DOMAINS (G-TLDS)
Generally include the .com, .edu, .gov, .int, .mil, .net, .org, .biz, .info, .name, .pro, .aero, .coop, and .museum domains.

HYPERTEXT MARKUP LANGUAGE (HTML)
A markup language for web pages used to “program” or describe the appearance and behavior of webpages.

INFRASTRUCTURE TOP LEVEL DOMAIN (ITLD)
A top level domain generally used for Internet infrastructure purposes.

INTERNET
A worldwide, publicly accessible series of interconnected networks that transmit data using the standard Internet Protocol (IP) and serves as the basis of several different applications and services such as, email systems, online chat systems, file transfer programs, and web pages.

INTERNET CORPORATION FOR ASSIGNED NAMES AND NUMBERS (ICANN)
The governing body of the Internet (advised by the U.S. Department of Commerce) whose responsibilities include establishing policies and managing the operations of the Internet’s domain name system (DNS).

INTERNET PROTOCOL (IP)
The Internet Protocol (IP) is a computing standard used for communicating data across a packet-switched network.

INTERNET PROTOCOL (IP) ADDRESS
A 32-bit number that ultimately identifies the location of the sender or receiver of information sent via the Internet.

MALWARE
Software designed to infiltrate or damage a computer system without the owner's informed consent. Examples of malware include any hostile, intrusive, or annoying software or program code such as spyware.

PARKING
The practice of using a temporary name server provided by the domain name registrar until the registrant purchases a hosting plan or points the domain name system to a different site.

PAY-PER-CLICK (PPC)
A form of advertising that charges the advertiser a fee each time an Internet user clicks on a particular link, such as a sponsored link.

PHISHING
The criminal practice of using a misleading premise to encourage Internet users to share private or financial information to aid in, for example, identity theft.

PRIVACY POLICY
A notice to users of a website providing information about the use of personal information by a website owner. Typically, online privacy policies contain details on how and what personal information (PI) is collected, how the PI may be used, to whom the PI may be disclosed to, security measures taken to protect the personal information, and whether the website uses cookies or other information gathering or disseminating applications.

SECURE SOCKETS LAYER (SSL)
A protocol for transmitting private documents via the Internet using encrypted data. Many Web sites use the protocol to securely obtain personal identifiable or confidential user information, such as social security numbers and credit card information. URLs that require an SSL connection include the designation “https” instead of “http.”

SPYWARE
Computer software typically installed without the user’s informed consent (and possibly surreptitiously) to monitor or otherwise control the computer.

TERMS OF USE
A notice to users of a website providing information on, for example, any disclaimers, rules of online conduct, permissions and limitations on using certain content, limitations of use, choice of law and forum requirements, and intellectual property notices offered by or represented by the owners of the website.

TOP-LEVEL DOMAIN (TLD)
The letters that follow the final dot of a domain name, for example, .com, .net, .edu, etc.

TYPOSQUATTING
Typosquatting is a specific kind of cybersquatting that includes the practice of taking advantage of common spelling or typing-related mistakes in a website address to redirect traffic to a website that could be owned by a cybersquatter.

UNIFORM DOMAIN NAME DISPUTE RESOLUTION POLICY (UDRP)
A dispute resolution policy and procedure offered by ICANN to resolve disputes involving domain names.

UNIFORM RESOURCE LOCATOR (URL)
A two-part indicator or global address for documents, websites, and other resources on the Internet. The first part of the URL is called the “protocol identifier” and indicates what protocol to use. The second part of the URL is called the “resource name” and specifies the IP address or the domain name where a particular resource is located. Typically, the protocol identifier and the resource name are separated by a colon and two forward slashes.

WEBPAGE
A document, typically written in HTML, and accessible via a protocol that transfers information from a server and displays the information in a user's browser.

WEBSITE
A collection of images, videos, webpages, or other digital content hosted on one or more web servers and usually accessible by the Internet.

WHOIS
An online application or program that aids in determining the owner of a registered domain name.

WORLD INTELLECTUAL PROPERTY ORGANIZATION (WIPO)
A specialized agency of the United Nations dedicated to developing a balanced and accessible international intellectual property system. (www.wipo.org)