What Trademark Rights Can Mean for Your Brand 
Effective branding strategies give clients the ability to differentiate between products and services in the marketplace.  Having a strong trademark allows business to protect the symbolic information that relates to their goods and services by preventing use by competitors.  A strong trademark also serves as a safeguard for consumers.  It helps maintain product or service integrity by allowing consumers to associate a name with the quality of the products they purchase.  As a result, this builds goodwill in the business.  But how does federal trademark registration provide an added benefit to a business?
 
The Benefits of Trademark Registration
A federal trademark registration provides added benefits to the owner of the mark.  Registering a trademark gives the owner the exclusive right to use the mark nationwide in connection with the goods or services listed in the registration.  A US trademark registration can also be used as a basis to obtain registration in foreign countries.  Trademark registration puts others on notice that the trademarks are already in use and is therefore a preventative measure against infringers.
 
A federal trademark registration gives constructive notice to the public of the registrant’s claim of ownership of the mark, as well as a legal presumption of ownership.  Furthermore, a trademark registration also gives the registrant the ability to bring an action concerning the mark in federal court.  Once the mark is registered with the United States Patent and Trademark Office, the mark owner is able to use the ® symbol in connection with the mark to alert others of its federal registration.
 
Trademark registration can also help a company guard against counterfeiters.  By filing the trademark registration with the U.S. Customs Service, the mark owner can educate the customs officials about the brand and prevent counterfeits from making their way into the country.

If you are interested in additional information on trademarks, or if you have any questions regarding trademark registration or our trademark protection services, please contact one of our Dallas trademark lawyers.   We offer an array of services in the areas of intellectual property including patents, trademarks, copyrights, trade secrets as well as intellectual property litigation and enforcement.  Detailed information on these and other services is available at http://kk-llp.com/.  In addition, we act as local counsel in patent, trademark, copyright, trade secret, and commercial litigation cases in the state and federal courts in the Northern District of Texas.  Further information on our local counsel practice is available at http://kk-llp.com/localcounsel.asp.